Interview with Janko Milunovic


Can you tell us something about your career?

I spent two years working at Sony Consumer (eCommerce) in Brussels and in Sony Professional (B2B) in London, where I took part in many different projects, up until the point when I was supposed to be promoted to a senior position – which was my main goal at the time. When I finally got to where I wanted to be, I decided that I didn’t want to work for a big corporation, because I felt like things were moving at a slow pace. I wanted to create something that was mine, and be responsible for my own business. I wanted to be my own boss, and invest my time and my hard work into myself.

Did you believe that your own business was going to be successful and did you ever have any doubts?

During the first six months, I truly believed that my business was going to be a big success. During the first year we worked from our homes (also crashed a friend’s office for a while) and it was really difficult because there was no money coming out of it. Later on, when we had a decent number of users, I noticed some things weren’t as expected, there were some flaws in the product’s UVP, that made me feel like the project might not work out as expected.

Is team work an important part of a successful business and is it important for the development of a startup?

Surely it is extremely important. Startups can take up a lot of your energy and it’s important that you invest a lot of yourself in the whole process. You will always be in need of somebody who will support you, who will work along side you, especially if there are technical things involved. Many different reports show that some of the most eminent accelerators and venture capital fonds predominantly invest in the teams that have at least two to three co-founders. If people share a similar vision, that is the true key to success.

When you were starting your own business venture, was there anything similar to SW?

There wasn’t anything similar to SW, really, because at that time the startup community was just starting to develop in Serbia, and Vukašin Stojkov was kicking off start-it, so those events were the first and only ones out there.

If you had a quality idea about starting your own business now, would SW be the place you would present it?

If I needed co-founders, and if I needed to test the idea, I would definitely present it at SW.

What is your advice for the people who have an idea and believe in it, but are too afraid of failure to try and pursue it?

The fact that they are afraid is a big mistake! The should be hungry for failures! If you take risks at the beginning of your venture, if you make people angry and if they don’t understand you, that means that you are potentially innovating. All of the negative indicators mean that you are creating something new. When you create new things, you have to hit a wall many times and constantly learn from it. There’s a very small chance that everything will go as planned in the beginning so people who are afraid of failure, shouldn’t be doing startups. They need a safe and proper job, working off for a big corporation or something similar.

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